Adaptive reward pursuit: How effort requirements affect unconscious reward responses and conscious reward decisions.

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Adaptive reward pursuit: how effort requirements affect unconscious reward responses and conscious reward decisions.

When in pursuit of rewards, humans weigh the value of potential rewards against the amount of effort that is required to attain them. Although previous research has generally conceptualized this process as a deliberate calculation, recent work suggests that rudimentary mechanisms-operating without conscious intervention-play an important role as well. In this article, we propose that humans can...

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ژورنال

عنوان ژورنال: Journal of Experimental Psychology: General

سال: 2012

ISSN: 1939-2222,0096-3445

DOI: 10.1037/a0027615